The new real-time renderer should have been given a name unrelated to any other product, whether it will be confused with it or not. Even the name Blender doesn’t really work in this regard. Ever try Googling ‘blender’ without the ‘3d’ or some other qualifying word/phrase? How many of the resulting hits are for sites selling kitchen appliances?
Same thing applies to Eevee. Google this word by itself and you’ll just end up having to add other keywords. And the way Google works these days, the more keywords you add, the less accurate results you get.
The solution for Blender itself would be to make Blender3D (or Blender_3D or 3DBlender) the official name of the product. Of course, this is purely a search engine solution.
As for Eevee, call it BShade or RealShade or ReTiReD… oh, wait. No, no I’m retired, not Eevee. 