Less accidental appearance of "blender today"

The youtube-show “Blender.today” could be a great way to learn what’s new in blender, since we learn best if we not only read something, but also see it in action. Here’s the problem:
In my country, when there is a sign at the public library that sais “Open next monday at 5pm”, you can be sure that it’s going to open exactly at that time.
Pablo Vazques’ show “blender today” has such signs at several locations as well, and they tell us to come back mondays at 5pm, but the show starts fridays, and sometimes not at all, without any notification on an official site (blender.org; youtube channel page;…). I wished they would handle this more reliably and professionally.